Compare Bookmakers
Understanding Bookmaker Comparison
Best Odds Count
This shows how many times a bookmaker offered the best odds across all matches and outcomes. A higher number indicates a bookmaker that frequently offers competitive odds.
Average Margin
The margin represents the bookmaker's built-in profit. It's calculated from the implied probabilities of all outcomes. A lower margin means better value for bettors.
Value Rating
Our value rating combines the best odds count and average margin to give an overall assessment of a bookmaker's value. More stars indicate better overall value.